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VisionLink’s 4 Brand Pillars: Solving Common Business Leader Growth Hurdles

March 20, 2024 • By Ken Gibson

VisionLink has been working with business leaders in virtually every industry for almost 30 years. We help them envision, create, communicate, and operate high-impact compensation strategies for their companies. We show organizations how to build a pay offering that drives a unified financial vision for growing the business.

In our conversations with company heads over the past two decades, one common theme has emerged. They think compensation is a pain.

Most view pay as a drain on profits and an enemy to cash flow. Leaders find it occupies an enormous amount of their time and is seldom appreciated by the people it is designed to attract and retain. And when not managed effectively, compensation can have a disastrous impact on the financial well-being of the company.

Consequently, no chief executive or owner enjoys dealing with it. It is an ongoing thorn in virtually every leader’s side. Most secretly hope they’ll wake up one day and discover someone has invented a universal, fool-proof pay formula that is guaranteed to succeed. 

Unfortunately, this article is not that. Sorry. 

vision-link_client-logosabout_purpose-beyond-payscaledThe Next Best Thing

However, VisionLink is making rewards an easier issue to address.

We have made it our mission to provide solutions that eliminate the frustration companies face in planning, implementing, and managing compensation. We are in a perpetual state of listening, examining, and innovating to ensure we provide resources that make pay design simple, affordable, and effective. 

And our efforts have paid off. 

Our recent new brand identity initiative is part of a larger strategy rollout we are unveiling. The sole focus of this initiative is to help business leaders secure the resources they need to not simply pay their people in the most cost-effective and performance-enhancing way possible, but in a manner that transforms employees into true growth partners in the business

Our strategy is built on four brand pillars. They are the framework of a promise we make to the business clients we serve. Our commitment is to meet the utility standards they expect those they hire to build a pay strategy that attracts and retains top talent, increases employee performance, drives growth, and generates a real return on their compensation investment. 

VisionLink’s Brand Pillars

VisionLink’s aim is to surround business leaders with solutions to the growth hurdles they face. Those obstacles are largely rooted in the people issues most organizations face. Company heads commonly feel like they have their foot on the growth accelerator of the business while those around them have theirs on the brake. 

So, they need answers. They need resources. They need connections. And they need experienced professionals who speak their language, understand their circumstances, and can offer insight and direction that merits their confidence and trust. 

Hence VisionLink brand pillars are:

  1. Client Choice: We provide choice in the types of services and accompanying pricing clients can access in hiring VisionLink. We give business leaders resource and cost options so they can determine how to balance the utility they need to meet with what their budgets allow.

    Learn more here: https://visionlink.co/solutions

  2. Client Control: We also allow our clients to balance how much they use VisionLink advisors to create their compensation plans versus engaging our software to do it themselves. Under both our Advisory and Direct offerings, there are a range of options that put our clients in greater control of the planning experience they want to have.

    Learn more here: https://visionlink.co/solutions/visionlink-advisory and https://visionlink.co/solutions/visionlink-direct

  3. Client Education: We give both clients and non-clients access to ideas, innovation, thought leadership and other learning resources that empower them to make more informed decisions about issues that impact their recruiting, retention, employee performance, culture, line of sight and more.

    Learn more here: https://visionlink.co/blog 

  4. Client Community: We facilitate the connection of our audience with peers, resources, events, and activities that reinforce our growth partner philosophy and accelerate the ability of business leaders to meet their growth objectives.

    Learn more here: https://visionlink.co/events

So, stay tuned as we continue to roll out resources that can leverage your company’s growth and success.

Ready to Get Started?

When it comes to building a compensation strategy, you can trust that VisionLink knows what works and what doesn’t. We are ready to share that knowledge with you.

Ken Gibson

Ken is Senior Vice-President of The VisionLink Advisory Group. He is a frequent speaker and author on rewards strategies and has advised companies for over 30 years regarding executive compensation and benefit issues.